According to a media intelligence report, the audience reached by Hilda Baci’s (Hilda Bassey Effiong) latest attempt to enter the Guinness World Records as the person with the longest cooking period was over 4.8 billion.
The report was issued by P+ Measurement Services, a Media Intelligence Consultancy that claimed to have done a media performance audit on Baci’s Cook-a-thon, which raised her to the status of world’s longest cook.
According to the company, the audit investigated and revealed the sponsorships of Hilda Baci’s Cook-a-thon, as well as the sentiment, reach, and share of the media by country.
According to the survey, digital media garnered over 87 percent of the traction, while traditional media received only 13 percent, and both played an important role in raising awareness and participation with the event.
It further stated that the event received a substantial number of social media mentions.
According to the data, Nigeria received 67% of the media attention for Hilda Baci’s cook-off, 15% from the US, 4% from the UK, 3% from Ghana, Nigeria’s neighbor, and 1% from Canada. The remaining nations’ media share was relatively modest, with varying levels of interest and coverage.
“A study of media share by country reveals the top five countries with the most earned media coverage of Hilda Baci.” Nigeria receives 67% of media coverage, with the United States receiving 15%. The United Kingdom received 4%, Ghana received 3%, and Canada received 1%. The remaining countries had a lower percentage of the media, reflecting various levels of interest and coverage.
“Data from traditional and digital media was used to analyze Hilda Baci’s Cook-a-thon.” These media types gave important insights on the event’s reach, effect, and characteristics, with 87% generated by digital media and 13% generated by traditional media, lending credibility and authenticity to the event.
“The Cook-a-thon media engagement’s audience reach of 4,812,704,500 demonstrates the popularity and success of the Cook-a-thon.” According to the media types examined, traditional media gained 13% and digital media gained 87%. The large proportion of online media mentions shows that digital media had an important role in raising awareness and engagement about the event.
“The top sponsor, Amore Gardens, received 18% of the media attention, followed by Uber at 14%, BaigeWallet at 13%, and Arla and Woodscope in lower positions with 10% and 9%, respectively.” It should be noted that media prominence does not always equal to the level of financial or logistical support supplied by each sponsor. It shows the amount of media attention and awareness they received during the event period.