If clothes swaps have traditionally been about bobbly sweaters and out-of-date denim, the format was definitely elevated last week.
The Absolut Swap Shop opened in London with rooms full of preloved and “deadstock” clothing chosen by sustainability influencer Venetia La Manna, body positivity campaigner Nyome Nicholas-Williams, and Harry Lambert, the celebrity stylist who works with Harry Styles, Emma Corrin, and Dominic Calvert-Lewin.
They have nearly a million Instagram followers between them. The sold-out event allowed shoppers to exchange any item from their wardrobe for secondhand clothing.
Lambert says he was drawn to the event because he has recently changed his perspective on fashion. “When I was younger, I’d buy things, wear them a few times, and then throw them away,” he says. He is now attempting to put himself on a more sustainable path, and he hopes that the Swap Shop will inspire others to do the same.