Barbie is launching its first doll with Down’s syndrome in an effort to help more children find a toy that represents them.
The NDSS assisted Mattel in the development, design, and marketing of the doll, which is meant to de-stigmatize the genetic condition.Mattel, the toy giant, announced Tuesday that it will be introducing a new Down syndrome doll to its Barbie line-up.
Mattel developed the doll in partnership with the National Down Syndrome Society (NDSS).
“As the most diverse doll line on the market, Barbie plays an important role in a child’s early experiences, and we are dedicated to doing our part to counter social stigma through play,” Lisa McKnight, executive vice president and worldwide head of Barbie & Dolls, stated.
“Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves,” she stated.
“It was an honor working with Barbie on the Barbie doll with Down syndrome,” said NDSS President and CEO Kandi Pickard in a press release. “This means so much to our community, who will be able to play with a Barbie doll that looks like them for the first time.”
“This Barbie serves as a reminder that we should never underestimate the power of representation,” she continued. It is a significant step forward for inclusivity and a moment to be celebrated.”The NDSS assisted Mattel in the development, design, and marketing of the doll, which is meant to de-stigmatize the genetic condition.